Over the last few years there has been an explosion in popularity with popular-culture art, and I couldn’t be happier that companies and people are noticing this interest. Vice-Press is a new printing company located in The UK that is focusing on popular culture from The UK and Europe. Over the weekend I asked them some questions about their company and their future. Check them out at Vice-Press.com, and don’t forget to follow them on Twitter @VicePressNews for updates, and release information.
*******Update: I have finally got my Vice-Press Dracula print back from getting framed. It looks great, so I recommend that all poster fans go check Vice-Press out, especially if you are a fan of Mondo!*********
Here’s one of their latest releases! Go check it out; they still have some left.
How long have you been in the poster printing business?
Hey Adam! Well, we launched Vice Press in May of 2015 but Matt Ferguson, co-founder and creative director, has been releasing art through galleries such as Bottleneck Gallery in NYC for a few years now. The idea behind Vice Press was that we would be able to work on properties that we wanted to collect art for and artists we really admire and saw potential in. The market isn’t as established in the UK as it is in the States and we felt by working on British and European properties we could support in raising interest and engaging with a developing market.
What inspires you all when it comes down to deciding what franchises to go after?
We have a very loose focus on working with British and European properties. We will play a little fast and loose with that concept but what we don’t want to do is to release pieces for properties that already has a long list of art prints out there, unless we can genuinely bring something new to it. We also want to do something new. We have a few ideas floating around that will help to differentiate our output and hopefully delight and excite art fans!
Are there any particular licenses you hope to acquire over the next year or two?
Oh yes, but it would spoil the surprise to say anything.
Would you guys ever consider expanding your coverage of what you print besides UK and European franchises? Maybe comic book prints or similar geeky pop culture concepts.
Absolutely! The British/ European focus is a starting point. We have a couple of things coming up that push that concept. As I mentioned before, we do have a few ideas, not necessarily films, that will hopefully feel a little fresh and new. It’s important to us not to pigeonhole ourselves as just releasing “film posters”.
What artists are you guys working with; and who do you guys want to join your team?
All of the artists we have worked with so far have been great and we have been pleased with every single piece we have released so far. We love working with Raid 71, he is a phenomenal guy and great artist. His style is evolving and his next release through us pushes that even further. We have a huge list of artists we would love to work with and definitely some relationships we want to re-visit. As for who would we like to work with? Oh my, where to start…? It seems like poster printing companies have exploded in popularity.
What’s Vice Press’s prospective on this trend. Do you think it’s a change in popular culture or something on those lines.
Over the past few years the number of print companies certainly has increased and I feel that it is indicative of the popularity of the hobby.
People like something tangible, that they can touch and feel. As media becomes ever more digitised, it is harder to get that feeling. Pop-culture art is a way of being able to celebrate that and pick up a piece for your favourite movie or comic. What we have seen alongside that is the interest in the art and the artists grow with collectors buying pieces for movies that they have no interest in because they appreciate the art. There is also a trend for prints of this nature to sell out and this can make the hobby a little inaccessible for the casual buyer. Our view is to make our art as accessible as possible but still keep pieces limited and retain that collectibility.
Has Vice Press sold exclusive merchandise at any conventions or plan to? A San Diego Comic Con Exclusive would be Awesome.
Oh man, it would be a dream to go to SDCC again! We aren’t quite big enough to get our foot in the door of the US Cons as exhibitors yet, but hopefully next year! We think it is great to reward folks who make the effort to visit you at a show with exclusives and we will be no exception to that. Last year at Thought Bubble in Leeds we took along 3 exclusives prints. We have got a few convention shows planned in the UK this year, Manchester and Sheffield Showmasters as well as Thought Bubble in Leeds. We have an exclusive planned for Manchester on the weekend of the 21st and 22nd of May and we will have some new, exclusive prints available at those other shows, too!
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