Dear Funko, as you know your brand has exploded in the last few years. You can see the level of excitement from fans all around the world, especially at conventions. I believe it is time to have a convention exclusively tailored towards your fans. I picture it being called FunKon.
As far as to where, Houston is a great choice. Houston has a large convention center called The George R Brown Center. Best of all, it just had some extensive renovations. Furthermore, to make things a little sweeter there’s a brand new Marriot hotel across the street. And did I mention it has a Texas sized pool on the roof.
With my attention back onto the convention; I imagine it being more than just a typical con where vendors sell their merchandise. Yes, there will be trading/selling booths and custom art booths, but so much more too. This FunKon will need you, Funko! In reality, people want exclusives from you. Just look at the lines at conventions like San Diego Comic Con, New York Comic Con, and Emerald City Comic Con just to name a few. Nevertheless, a FunKon will be the perfect opertunity to help you reach your goal of becoming a billion dollar company. Just imagine all the people who would travel around the world just to buy your products.
Countless fans complain that it is too difficult to get an exclusive. That’s why it would be a good idea to offer an exclusive Pop with the admission price.
Equally important, would be artist and celebrity appearances. I’m sure you know that it’s a big deal to get the actor or celebrity to sign your Pop.
My vision for a Funko Convention does not end there. It would be an awesome idea to have a custom Pop contest where the winner’s creation will get a nationwide release. Don’t worry about licenses problems, because the main rule in this contest would require a completely unique design. Meaning the Pop creators will need to make something completely original.
Correspondingly, panels are a huge driving force at all conventions. FunKon can have panels relating to the licencing process of Funko products, custom Pop workshop and so on. Just like I said earlier, exclusives are a must at all big conventions. As an added bonus to attending a panel, give those fans an opportunity at buying a Pop that they can only purchases from attending the panel.